Free stuff you can do to improve your website’s traffic

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Does your website perform well for your business?  Is it generating inquiries from qualified leads? Can you find your website in Google?  Before you push the panic button, read further.  There are simple things that you can do to help promote your website, without spending a whole lot of time and money …Today’s consumers search for information online before making purchasing decisions.  If you don’t have a website, you’re losing customers to other businesses that do. You only get one shot at making a first impression, so a professional looking website is critical if you want to be taken seriously.  But having a great site is not going to help you much if you don’t let the world know about it. It is like printing a beautiful and expensive brochure, and leaving it in the box in the back of the storeroom.

Here are 5 simple and free things you can do to improve your website’s traffic.

  • Content is king.  Make sure your site is attractive to search engines by using a few simple SEO tactics.  Keep your content relevant and fresh, pay attention to spelling, grammar and syntax, give your pages proper titles and try to incorporate your unique keywords wherever possible.  Don’t use images where there should be text and if you do use images, add alt text and proper image descriptions.  Make sure your contact information isn’t presented as an image file.  Search engines don’t read images, they read text, and if someone can remember only your street address or phone number and uses that as search criteria, you won’t be found if your contact info is presented as an image.
  • Use Google’s free features.  Local customers are already searching for the products and services you offer. Why not make it easy for them to find you on Google search and on Google Maps? Google + Local business pages are the place to start.  Formerly known as Google Places, Google+ Local integrates with other Google services, including organic Google Search and Google Maps.    This free feature works well for businesses of any size, providing a mini-site format where you can exhibit your images, gather visitor ratings and testimonials, and drive traffic to your website.  Listing info can be updated at any time.
  • Email & Newsletter marketing.  More than ever, direct communication is critical to building and maintaining strong customer relationships. Email marketing is an easy, effective and affordable way to keep your customers and prospects informed and insure they continue to return to your site.  Utilizing attractive, professional-looking email communications is a great strategy to drive traffic to your website by engaging clients and prospects in calls to action.
  • QR codeGet a QR code.  Those odd looking little square boxes you are seeing everywhere are known as QR (Quick Response) codes.  The are actually a modernized, two-dimensional version of the old bar codes, and  can store addresses, phone numbers, websites, email addresses or text files, and appear in magazines, billboards, on wine bottles, signs, buses, business cards, t-shirts or any object you can use to promote your business.  Free QR code reading software can be downloaded to any phone equipped with a camera.  The camera is used to scan the image of the QR Code, which will launch a browser window and direct the user to the programmed online content. Generating your personal QR code is also free, and available online on several sites.
  • Install a signature on your email program.  Make it easy for potential clients to find your website by including your website link at the bottom of every email you send.  Most e-mail programs allow you to designate a “signature” to appear at the end of each message you send.   Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offering.

Next time, we will initiate a series on the often confusing, but highly effective world of social media, starting with an overview of social media platforms, purposes, pluses and pitfalls.

P.S.  Confused by web terminology?  Feel like you’re learning a new language?  Check out the web glossary at my blog

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Author: Anne VanVlack

For 20+ years, Anne has been guiding clients and students in their journey to understanding e-business. “An educated client is in a position to make effective business decisions that produce both short-term and long-term benefits.”

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  1. Wonderful blog! I found it while surfing around on Yahoo News.

    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there! Thank you

    Post a Reply
  2. Heya! I just wanted to ask if you’ve ever have any problems with hackers? My last blog was hacked and I ended up losing several weeks of hard work due to no backup.
    Do you have any methods to stop hackers?

    Post a Reply
  3. My coder is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the expenses. But he’s tryiong none the less.
    I’ve been using Movable-type on a variety of websites for about a year and am nervous about switching to another platform.

    I have heard very good things about
    Is there a way I can transfer all my wordpress posts into it?
    Any kind of help would be really appreciated!

    Post a Reply
  4. Hi there! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on.
    Any tips?

    Post a Reply
  5. Am i legally responsible for content on my blogs & forums that others have written?

    Post a Reply
  6. Hey! I know this is kind of off topic but I was wondering which blog
    platform are you using for this website? I’m getting sick and tired of WordPress because I’ve had problems
    with hackers and I’m looking at options for another platform.
    I would be great if you could point me in the direction of a good platform.

    Post a Reply
  7. Thanks for your inquiry. WordPress does have security issues, but these threats can be minimized by:
    · making sure that version of WordPress and all the plugins are current versions
    · installing a firewall plugin in WordPress

    Post a Reply

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